Measuring and managing franchisee satisfaction : a study of academic franchising / Firdaus Abdullah ... [et al.]



Abdullah, Firdaus and Alwi, Mohd Rashidee and Voon, Boo Ho and Lee, Nagarajah (2007) Measuring and managing franchisee satisfaction : a study of academic franchising / Firdaus Abdullah ... [et al.]. Social and Management Research Journal, 5 (1). pp. 91-102. ISSN 1675-7017

Abstract

Metadata

Uncontrolled Keywords: Franchise, satisfaction, Academic, Instrumentation
Subjects: H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HF Commerce > Retail trade > Franchises (Retail trade)
Divisions: Institute of Research, Development and Commercialization (IRDC)
Depositing User: Staf Pendigitalan 1
Date Deposited: 22 Sep 2015 07:00
Last Modified: 17 Jun 2016 07:48

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Filename: AJ_FIRDAUS ABDULLAH SMRJ 07 1.pdf

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