Strategy and structure of the hotel industry in Malaysia / Salleh Mohd Radzi ... [et al.]

Mohd Radzi, Salleh and Amran, Mohamed and Aziz, Abdul Razak and Supardi, Azlan (2007) Strategy and structure of the hotel industry in Malaysia / Salleh Mohd Radzi ... [et al.]. Social and Management Research Journal, 4 (1). pp. 97-107. ISSN 1675-7017

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Abstract

The major purpose ofthis study was to examine the relationship of strategy and structure. Porter s(/980) strategic typology was utilized to classify hotel firms by strategic orientation; and, an analysis of variance was performed to determine the differences in their performance. Structural Equation Modeling was used to confirm the factors underlying the strategy and structure constructs.

Item Type: Article
Uncontrolled Keywords: Hotel industry, Malaysia, service industry
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism > Malaysia
H Social Sciences > HF Commerce > Marketing. Distribution of products
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Institute of Research, Development and Commercialization (IRDC)
Depositing User: Staf Pendigitan 1
Date Deposited: 25 Sep 2015 02:50
Last Modified: 15 Jun 2016 03:05
URI: http://ir.uitm.edu.my/id/eprint/13022

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