Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit



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Creators:
CreatorsEmail
Danylchuk, Karen E.UNSPECIFIED
Sit, David C.UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > GN Anthropology > Ethnic groups
H Social Sciences > HD Industries. Land use. Labor > Manufacturing industries > Clothing trade > Sport clothes industry
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Faculty of Sports Science and Recreation
Journal or Publication Title: Malaysian Journal of Sport Science and Recreation
ISSN: 1823-3198
Volume: 1
Number: 1
Item ID: 11663
Uncontrolled Keywords: Brand awareness, Brand preference, Brand loyalty, Sport apparel, Ethnic groups
Last Modified: 08 Oct 2016 02:01
Depositing User: Staf Pendigitalan 1

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Filename: AJ_KAREN E. DANYLCHUK JSSR 05 1.pdf

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