Pemasaran filem di Malaysia : konsep produk, segmentation dan positioning dalam filem / Zairul Anuar Md. Dawam



Md. Dawam, Zairul Anuar (2007) Pemasaran filem di Malaysia : konsep produk, segmentation dan positioning dalam filem / Zairul Anuar Md. Dawam. Jurnal Skrin Malaysia, 4. pp. 125-136. ISSN 1823-1020

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Uncontrolled Keywords: Pemasaran filem, filem Malaysia
Subjects: P Language and Literature > PN Literature (General) > Motion pictures > Motion picture industry > Malaysia
Divisions: Faculty of Artistic and Creative Technology
Depositing User: Staf Pendigitalan 1
Date Deposited: 16 Apr 2015 03:14
Last Modified: 20 Jun 2016 06:53

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Filename: AJ_ZAIRUL ANUAR MD. DAWAM JSM 07 1.pdf

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