Consumption of Tamil Cinema in Malaysia : an analysis of Malaysian Tamil youth audiences / Thomas Jayaprakash Yesudhasan, N.V.Prasad and Shanthi Balraj

Yesudhasan, Thomas Jayaprakash and Prasad, N.V. and Balraj, Shanthi (2007) Consumption of Tamil Cinema in Malaysia : an analysis of Malaysian Tamil youth audiences / Thomas Jayaprakash Yesudhasan, N.V.Prasad and Shanthi Balraj. Jurnal Skrin Malaysia, 4. pp. 19-30. ISSN 1823-1020

Abstract

Globalization has provided a new momentum to diasporic studies. Cultural products from the place of origin have been studied in diverse diasporic settings for their socio-cultural implications. In the Malaysian context, very little research work has been done on how Indian diaspora, particularly the young Malaysian Indians, read and consume Tamil films that are produced and distributed from Tamil Nadu, India. A study has been conducted at Universiti
Sains Malaysia to explore the patterns of negotiations in the diasporic space by Indian youth in Malaysia. The participants for this study were drawn from Universiti Sains Malaysia in Penang, majority of them are from the Tamil speaking Indian diaspora. The study using qualitative audience analysis approach looks at how and why they choose certain films; their perceptions on the content, theme, story line; reflections of customs, culture and tradition. It revealed the nature and characteristics of the patterns of audience engagement with the Tamil cinema.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Yesudhasan, Thomas Jayaprakash
UNSPECIFIED
Prasad, N.V.
UNSPECIFIED
Balraj, Shanthi
UNSPECIFIED
Subjects: D History General and Old World > DS History of Asia > Southeast Asia > Malaysia. Malay Peninsula. Straits Settlements > Indian
H Social Sciences > HQ The family. Marriage. Woman > Youth
P Language and Literature > PN Literature (General) > Motion pictures > Motion picture industry > Malaysia
P Language and Literature > PN Literature (General) > Motion pictures > Motion pictures, Tamil
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Film, Theatre and Animation
Journal or Publication Title: Jurnal Skrin Malaysia
UiTM Journal Collections: Others > Jurnal Skrin Malaysia
ISSN: 1823-1020
Volume: 4
Page Range: pp. 19-30
Keywords: Tamil films, Tamil youth audiences, Indian diaspora
Date: 2007
URI: https://ir.uitm.edu.my/id/eprint/11615
Edit Item
Edit Item

Download

[thumbnail of AJ_THOMAS JAYAPRAKASH YESUDHASAN JSM 07 1.pdf] Text
AJ_THOMAS JAYAPRAKASH YESUDHASAN JSM 07 1.pdf

Download (531kB)

ID Number

11615

Indexing

Statistic

Statistic details