Unintended effects of targeted advertisements : a test on Sarawakian Chinese / Ernest Cyril De Run



De Run, Ernest Cyril (2007) Unintended effects of targeted advertisements : a test on Sarawakian Chinese / Ernest Cyril De Run. Journal of International Business and Entrepreneurship, 13 (1). pp. 1-18. ISSN 0128-7494

Abstract

Metadata

Uncontrolled Keywords: Sarawak, Ethnically targeted advertisements, Speech Accommodation Theory (SAT)
Subjects: H Social Sciences > HF Commerce > Advertising > Malaysia > Sarawak
Divisions: Malaysian Entrepreneurship Development Centre (MEDEC)
Depositing User: Staf Pendigitalan 1
Date Deposited: 11 Mar 2015 01:12
Last Modified: 30 Nov 2016 08:05

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Filename: AJ_ ERNEST CYRIL DE RUN JIBE 07.pdf

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