Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy

S. Dugal, Sanjiv and Matthew, H. Roy (2002) Creating value through relationship building in a globalized marketplace / Sanjiv S. Dugal and Matthew H. Roy. Journal of International Business and Entrepreneurship, 9 (1). pp. 153-170. ISSN 0128-7494

[img]
Preview
Text
AJ_SANJIV S. DUGAL JIBE 02.pdf

Download (3MB) | Preview

Abstract

Information technology has altered our experience of space, time, and the nature of competition across the world. Competitive strategy includes collaboration and involves giving consumers around the world the opportunity to create their own value. To succeed at producing mass-customized products, businesses must have flexibility to enter ever-shifting markets, and maintain the reputation of the virtualness of their products across the planet. Managing reputation and identity become key challenges in the new global order.

Item Type: Article
Uncontrolled Keywords: Reputation, Identity, Globalization,
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Corporate image
H Social Sciences > HF Commerce > International economic relations > Globalization
H Social Sciences > HF Commerce > International economic relations > Competition. International competition
H Social Sciences > HF Commerce > Marketing
Divisions: Malaysian Entrepreneurship Development Centre (MEDEC)
Depositing User: Staf Pendigitan 1
Date Deposited: 11 Mar 2015 01:09
Last Modified: 30 Nov 2016 07:46
URI: http://ir.uitm.edu.my/id/eprint/11437

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year