(Re)viewing organizational reputation in a global context / Sanjiv S. Dugal, Matthew H. Roy and Matthew Eriksen

S. Dugal, Sanjiv and H. Roy, Matthew and Eriksen, Matthew (2002) (Re)viewing organizational reputation in a global context / Sanjiv S. Dugal, Matthew H. Roy and Matthew Eriksen. Journal of International Business and Entrepreneurship, 9 (1). pp. 171-181. ISSN 0128-7494

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Abstract

An organization undertaking competitive actions possesses different "reputations" that vary in terms of their perception among stakeholders. This paper is about perception, that is, how do viewers come to perceive an organization in a certain way. We review the processes of reputation and identity. Further, we explain perceptual space and its' implications for reputation formation. Lastly we provide some food for thought for recreating reputations in today's chaotic globalized business world.

Item Type: Article
Uncontrolled Keywords: Perception, Organization, Reputation, Identity
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Corporate image
Divisions: Malaysian Entrepreneurship Development Centre (MEDEC)
Depositing User: Staf Pendigitan 1
Date Deposited: 11 Mar 2015 01:06
Last Modified: 30 Nov 2016 06:33
URI: http://ir.uitm.edu.my/id/eprint/11436

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