A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock

McKay, Sandra and Tate, Uday and Blalock, Mary (2002) A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock. Journal of International Business and Entrepreneurship, 9 (1). pp. 183-202. ISSN 0128-7494

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Abstract

Both worldwide and within the U.S., Internet access increased dramatically between 1998 and 1999 and is projected to continue to rise at alarming rates. Currently, U.S. households with home Internet access are more likely to be white, located in urban areas, and have higher income and educational levels than those without home access. However, the Internet population is becoming more mainstream. Last year, women, seniors, and people with moderate incomes and educational levels increasingly came online. Online shopping exploded in 1999, posting end-of-year total sales of $20.2 billion. Implications of these emerging trends for retailers and e-tailers are examined in the paper.

Item Type: Article
Uncontrolled Keywords: Online shopping, Retailers and e-tailers, Implications, home Internet, United States
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Business > Retail trade > Computer networks. Electronic information resources. Including the Internet
H Social Sciences > HF Commerce > Business > Electronic commerce
T Technology > TX Home economics > Shopping. Teleshopping. Consumer education > United States
Divisions: Malaysian Entrepreneurship Development Centre (MEDEC)
Depositing User: Staf Pendigitan 1
Date Deposited: 11 Mar 2015 01:04
Last Modified: 30 Nov 2016 05:30
URI: http://ir.uitm.edu.my/id/eprint/11435

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