Sport mega-brands : case studies in international marketing / James Santomier



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Santomier, James Jr.UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Manufacturing industries > Clothing trade > Sport clothes industry
H Social Sciences > HD Industries. Land use. Labor > Sporting goods industry. Recreational equipment
H Social Sciences > HF Commerce > International economic relations > Export marketing. International marketing
H Social Sciences > HF Commerce > Branding (Marketing)
Divisions: Malaysian Entrepreneurship Development Centre (MEDEC)
Journal or Publication Title: Journal of International Business and Entrepreneurship
ISSN: 0128-7494
Volume: 9
Number: 1
Item ID: 11431
Uncontrolled Keywords: Sports brand, Sport industry, International marketing, Branding strategy
Last Modified: 29 Nov 2016 09:34

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Filename: AJ_JAMES SANTOMIER,JR. JIBE 02.pdf

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