Determining key success factors in new product development : evidence from manufacturing companies in Malaysia / Wan Jamaliah Wan Jusoh

Wan Jusoh, Wan Jamaliah (2000) Determining key success factors in new product development : evidence from manufacturing companies in Malaysia / Wan Jamaliah Wan Jusoh. Journal of International Business and Entrepreneurship, 8 (1). pp. 21-40. ISSN 0128-7494

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Abstract

This study examines key factors in new product development in Malaysia by providing empirical evidence on NPD practices and its determinants for success. Data were collected through a large scale mail survey from a cross section of 185 Malaysian manufacturing companies spanning 9 industries sector. Using Factor Analysis and Pearsons Product Moment Correlation Analysis, key factors leading to successful NPD were determined.

Item Type: Article
Uncontrolled Keywords: New product development, Manufacturing companies
Subjects: H Social Sciences > HD Industries. Land use. Labor > Manufacturing industries > Malaysia
H Social Sciences > HF Commerce > Marketing > Malaysia
H Social Sciences > HF Commerce > Marketing > Management > Product management > New products
Divisions: Malaysian Entrepreneurship Development Centre (MEDEC)
Depositing User: Staf Pendigitan 1
Date Deposited: 10 Mar 2015 04:13
Last Modified: 29 Nov 2016 02:41
URI: http://ir.uitm.edu.my/id/eprint/11418

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