Pioneering disadvantage : consumer reactions to marketing mix strategies / M. Sadiq Sohail and Mohamad Farid Mahmood



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Creators:
CreatorsEmail
Sohail, M. SadiqUNSPECIFIED
Mahmood, Mohamad FaridUNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Malaysia
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling > Malaysia
Divisions: Malaysian Entrepreneurship Development Centre (MEDEC)
Journal or Publication Title: Journal of International Business and Entrepreneurship
ISSN: 0128-7494
Volume: 8
Number: 1
Item ID: 11414
Uncontrolled Keywords: Marketing strategy, Pay phone service provider, Malaysia, Market pioneer
Last Modified: 21 Nov 2016 08:33

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Filename: AJ_M. SADIQ SOHAIL JIBE 00.pdf

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